Vincent Price Goes Digging—In Technicolor

Vincent Price in Born In FreedomA year after
starring in House of Wax, Vincent
Price made another film with a solid cast and a script by an Oscar-winning writer,
photographed in Technicolor by the man who went on to shoot such rainbow-hued
classics as Mary Poppins. But Born in Freedom: The Story of Colonel Drake never
played in theaters: it was an industrial film. Many Hollywood professionals
made a good living working in the arena of nontheatrical filmmaking. These
sponsored films were underwritten by various corporations, industrial groups,
and branches of our government. Now my pal Ron Hall at Festival Films has
released a collection of these oddities on DVD under the title Industrial Strength America.

ISA box coverBorn in Freedom
has the most impressive credentials, with Price supported by Andy Clyde,
Thurston Hall, Alan Hale Jr., and other familiar character actors in the story
of Edwin L. Drake, the man who discovered how to extract oil from the ground.
Norman Reilly Raine, creator of Tugboat
, wrote the screenplay and the period piece was designed by art
director Eugene Lourié, who had recently worked on Charlie Chaplin’s Limelight (and went on to write and
direct such ‘50s favorites as The Beast
from 20,000 Fathoms
and The Giant
). It’s a polished production that resembles a B movie of the time;
the American Petroleum Institute certainly got its money’s worth.

You’ll find names ranging from Alan Ladd to Woody Guthrie in
the lineup on this disc. Veterans of MGM and Warner Bros. cartoons collaborated
on Fill ‘er Up and Destination Earth which, like many of
the shorts, extolls the glories of fossil fuels! (The latter short is
co-written by the great Bill Scott, who was the head writer—and voice—of
Bullwinkle for Jay Ward.) It’s fun to see original Technicolor prints of these
cartoons, produced by John Sutherland, who consistently hired top artists. And
I always enjoy hearing the voice of the ubiquitous Marvin Miller, who narrates
and plays all the characters as well.

Alan Ladd-Industrial Film-400Ladd, two years from
his starring breakthrough, is featured in Unfinished
, about the history of aluminum, while Asphalt Through the Ages reveals that the title substance dates
back to Biblical days.

The Columbia, made
in 1942, is a particularly interesting story of harnessing hydroelectric power
in Washington State, and features three original songs performed by Woody
Guthrie. The film’s release was delayed for years and it became embroiled in
controversy when President Eisenhower’s Secretary of the Interior ordered all
prints destroyed—as he was a proponent of private rather than public utilities.

FEU 9 400

Does all this material qualify as great entertainment? Not
really, but it does represent a facet of American film history that remains
largely unexplored and undocumented. Richard Prelinger was the first person to
see the value in these industrials decades ago but since his groundbreaking
compilations no one has done much with them.

When I was a kid and had access to a 16mm projector at my
junior high school I pored over the pages of a nontheatrical catalog, hoping to
find some way to screen the most intriguing titles. There was no charge to
rent these propaganda films but they weren’t going to send them to some kid
without a bona fide organization or school doing the ordering. Thus I was
denied the chance of seeing all sorts of films that sounded interesting. There
were even some Disney animated shorts, including one whose title made no sense
to me: The Story of Menstruation. Perhaps
it’s just as well that I had to contain my curiosity. 

Here’s a preview trailer:

Click HERE for more information.

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April 2024